Acrimonious Acronyms

On behalf of every insurance agent and every other service-related profession I would like to apologize. We are sorry for creating acronyms, buzzwords, short form, and other types of code to represent what we do. Then to top it off we then casually slide all of the aforementioned into our conversation assuming you and I will be on the same page. For most of us it isn’t a product of us wanting you to know how intelligent we are or some weird way of proving to you that we hold industry proficiency. It’s simply a matter of forgetting that you don’t spend all day every day like us talking about insurance. I once had a client of mine, who is a mechanic, say to me, “If you came to my shop you wouldn’t know what you didn’t know, and I came to your shop so I don’t know what I don’t know.” As disjointed as that sounds on the surface there is so much truth in that. What is proficient and ubiquitous to one is not to the other.

In the coming weeks I am going to take different aspects of car, home, business, and life insurance and simplify them a bit. I want you to know more about how your insurance works than your next-door neighbor. To truly understand that if this happens then this is how my insurance will respond accordingly. Working with an insurance agent that has the heart of a teacher is more important than ever. In today’s world there is so much information, some right, some wrong, but if you don’t know what you don’t know then you don’t know what you don’t know. So next time someone is talking to you about your BI and UM and how that will correspond to the PD, just tell them, “Hold on a second.” “I need to call, Jeff.”